Trust and methodology
How ranking works here
Position on this directory is never for sale. That claim is only worth something if the actual ordering logic is published, so here it is.
What raises your position
| Signal | Why it counts |
|---|---|
| A filmed answer to the question on the page | The page exists to answer a question. Attorneys who answered it on camera are shown first — the user sees and hears the answer… a different type of connection. |
| Profile completeness | Practice areas, location, bar admission, and contact details present and current. |
| Relevance to the specific question and location | Practice match and proximity to user's geolocation. |
What does not affect your position
| Not a factor | Note |
|---|---|
| Money | Ever. There is no paid placement product, and there is no plan for one. |
| Advertising with Attorneys.Media | An interview earns the answer slot on the question it answers. It does not buy general position. |
What we do differently.
| Typical directory | Here | |
|---|---|---|
| Competitor ads on your profile | Common | Never |
| Link to your firm website | nofollow | Followed |
| Pay to outrank a peer | Available | Not offered |
| Ranking methodology | Undisclosed score | Published, this page |
| Referral fee on inquiries | Common | None |
Avvo, FindLaw, Justia, Martindale and Super Lawyers all apply nofollow to the website field on attorney profiles. Ours passes.
Free listing compared with an interview
| On the Directory | Free listing | Any interview tier |
|---|---|---|
| Profile page, permanent | Yes | Yes — enhanced |
| Appears on practice and city pages | Yes | Yes — shown first |
| Receives client inquiries | Yes | Yes — 24 hours earlier |
| Followed link to your firm website | Yes | Yes |
| Your filmed answer plays on the question page | — | Yes |
| Answer slot above the listings | — | Yes |
| Named in the answer AI assistants cite | — | Yes |
| Embeddable player and badge for your own site | — | Yes |
Every row in the free column is free permanently. None of them will ever become paid.
Build note · page type #19, described in the build plan as the wedge. It also carries the M4 benefit row, whose free column the plan requires to stay free permanently.